Founded in 2009 by Elvia Lahman and Hannah Metz, The Loved One began as a vintage wholesale business. Demand for its quality vintage and American made lingerie inspired expansion into the world of retail, with an online store and a series of pop-up shops in Los Angeles and New York before settling into their own space in Pasadena. Along with their line of lingerie under the same name The Loved One carried a line of clothing reconstructed from vintage garments called Made by TLO.

The press publications about The Loved One activities you can find - among many others - in:
Pig Mag
Daily Candy
BlackBook Mag
Lingerie Talk
Life Lounge
Five Thousand
It Hunter
LA Pop Sugar
Very Glossy
Nonverbal Magazine
Daily Candy
Fashion Magazine
Plaid Magazine
The Lingerie Addict
Lingerie Talk
La Mag
Pretty Little Underthings
Honey Kennedy
Flavor Magazine
Boudoir Mode
Ballad Of

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